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Senior Manager, Product Marketing – Lead high-net-worth (HNW) product initiatives in Hong Kong.
Drive end-to-end marketing, from compelling propositions to go‑to‑market activation, while ensuring regulatory compliance and stakeholder collaboration.
Senior Manager, Product Marketing
Location: Hong Kong (Group Head Office)
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The executor of the Product marketing team [within a wider High-Net-Worth (HNW) Product team] tasked to deliver HNW product marketing initiatives that are customer-led and commercially-driven.
This covers the full end-to-end journey, from development of compelling product propositions to G2M activation via:
- • sales (e.g. product training, sales collaterals, sales-platform content)
- • marketing (e.g. below-the-line (BTL) materials, online/digital marketing, PR/events)
Job Requirements:
Enable the compelling product propositions by supporting the Product Marketing Director in working with the product design team to provide customer-led and commercially driven insights, potentially acquired through competitor assessments and/or consumer and distributor research. Following which, the product proposition will need to be crafted using storytelling techniques to be clear and compelling.
Develop G2M activation by collaborating with internal and external stakeholders, ensuring timely delivery to a high standard. This includes collaborating with external vendors and partnering with internal functions to create cut-through and professional customer-facing assets & sales-driving collaterals. Also execute all materials to meet internal standards and regulatory requirements and work closely with distributors to coordinate effective roll‑out of the materials.
Take charge of internal administrative requirements e.g. performance monitoring, reporting, procurement processes
Execute various ad hoc projects
Qualifications and Experience
University graduate (no limitations in terms of field of study)
Minimum 5 years of related experience gained in the financial services industry
Prior HNW-focused sales and marketing exposure will be a plus
Located in HK
Skills/Knowledge
Excellent project management and organizational skills - proactive and able to meet tight timelines
Solid experience in managing internal stakeholders and external vendors
Strong inter-personal skills and ability to work in a fast-paced business environment
Exceptional attention to detail, including word‑by‑word review
Good skills in written and spoken English; knowledge of Chinese (Cantonese or Mandarin) will be a plus
Good understanding of insurance products - specifically health, protection and wealth plans
Exposure to unearthing customer insights (via research) and leveraging them in propositions
Ability to translate complex/technical info into customer- and distributor-led communication (language & visuals)
Innovative and creative thinker with storytelling skills
Experience of supporting Distributor training and possesses good understanding of the sales journey
Experience in developing customer- and distributor-friendly sales and marketing materials (e.g. product brochures & videos, organizing product launch/revamp G2M campaigns) designed to professional quality
Exposure to using infographics effectively
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.