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Business Development Director – Lead regional strategy, partnership growth, and team leadership in Ho Chi Minh City for Prudential.
Drive APE growth, strategic bank collaborations, and talent development while ensuring compliance across all initiatives.
Business Planning & Execution Ownership
Take full ownership of business planning and execution for assigned regions, including monthly, quarterly, and annual plans aligned with company strategy
Lead the design of region‑specific business strategies, commercial priorities, and activation plans to drive APE growth and productivity
Translate business strategy into clear execution roadmap and sales enablement actions for BDMs, bank partners, and internal stakeholders
Continuously monitor performance, identify business gaps, and proactively calibrate action plans to improve KPIs
Ensure all business activities are executed in compliance with company policies and risk management requirements
Strategic Account Development & Deployment
Lead the deployment of business initiatives, sales programs, and capability development plans at assigned bank partners
Jointly develop and execute regional business plans with bank partners, ensuring alignment on targets, priorities, and sales actions
Drive the activation of key enablers across regions, including business rhythms, sales campaigns, capability interventions, and stakeholder engagement
Act as the key accountable owner to ensure initiatives are translated into field‑level execution and sales outcomes
Strengthening long‑term strategic partnerships through structured engagement, influence, and value creation
Bank Stakeholder Coaching & Activation
Build strong working relationships with bank leaders and frontline stakeholders at regional and branch levels
Coach, influence, and mobilize bank stakeholders to improve business focus, sales discipline, and activation effectiveness
Partner with bank stakeholders to identify growth opportunities, remove execution barriers, and accelerate business performance
Create alignment and commitment from stakeholders to deliver agreed business initiatives and targets
People Management & Capability Building
Lead, coach, and develop BDMs and sales management teams to improve productivity and leadership capability
Build a strong talent pipeline and succession plan for key roles
Drive team engagement, accountability, and a high‑performance culture
Attract and retain high‑quality talent for Partnership Distribution
Stakeholder & Governance Management
Build and maintain strong collaboration with internal functions (Product, Operations, Risk, Compliance, etc.)
Ensure smooth execution and alignment across all stakeholders
Lead issue resolution and business decision‑making related to regional performance and partnership effectiveness
Others
Perform other tasks assigned by Line Manager and Company Management
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part‑time / fixed‑term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third‑party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.