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Director, Key Account

Prudential plc · Kuala Lumpur · Malaysia

Lead key bancassurance partnerships with a focus on High Net Worth and digital transformation. Direct profitable growth, P&L ownership, and innovation as Director of Key Accounts at Prudential.

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Dirija asociaciones clave de bancaseguros con foco en HNW y transformación digital.

Somos 100% Igualdad de Oportunidad y respetamos la diversidad.

Title: Director, Key Account

Location: Kuala Lumpur

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Summary:

The Key Account Director is responsible for the end-to-end performance, sustainability and strategic development of key bancassurance partnerships, with a specific focus on High Net Worth (HNW) customer segments and digital-led transformation of bancassurance distribution models.

The role drives profitable growth, P&L ownership, partner relationship management and innovation, ensuring Prudential remains a preferred strategic partner while evolving traditional bancassurance into digitally enabled, customer centric and scalable models.

Principal Duties & Responsibilities:

1. Strategic Account & P&L Management

Own full P&L accountability for assigned strategic bancassurance partners, ensuring long‑term financial viability and profitability of partnership.

Translate joint business plans into clear execution roadmaps, with strong governance over targets, productivity, cost and risk.

Ensure alignment between partner strategy and Prudential’s enterprise, growth and sustainability objectives.

2. High Net Worth (HNW) Segment Leadership

Lead the development and execution of HNW bancassurance strategies, including product propositions, customer journeys and servicing models.

Partner closely with bank counterparts to deepen penetration within affluent and HNW segments, improving share of wallet and customer lifetime value.

Ensure HNW propositions are supported by appropriate advisory capability, product design and service infrastructure.

3. Digital Transformation & Innovation

Drive the digital transformation agenda across bancassurance partnerships, including:

Identify and incubate new digital‑enabled distribution models, specialist propositions and ecosystem partnerships.

Work with internal and external stakeholders to pilot, scale and embed future‑ready bancassurance capabilities.

4. Partner & Stakeholder Management

Serve as the primary senior interface with bank partners, nurturing trusted relationships and resolving complex commercial or operational matters.

Influence and align multiple internal stakeholders (Products, Operations, Technology, Risk, Compliance) to deliver partner commitments.

Proactively manage expectations, escalate risks early and ensure timely resolution of issues.

5. Sales Performance & Governance

Drive sales productivity, quality and compliance across bancassurance channels, including Balanced Scorecard and regulatory requirements.

Oversee execution of product, marketing and channel strategies tailored to partner segmentation and customer profiles.

Ensure robust risk management, controls and regulatory compliance, balancing growth with Prudential’s governance standards.

6. People & Capability Leadership

Lead and coach senior sales and account management teams across multiple partnerships.

Build future‑ready capabilities in digital selling, HNW advisory and partnership management.

Foster a performance‑driven, collaborative and accountable culture.

Key Competencies

Strong business acumen and strategic thinking

Executive‑level stakeholder and partner management

Ability to translate strategy into disciplined execution

Digital mindset with customer‑centric orientation

High integrity, sound judgment and resilience in a complex environment

Job Specification:

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

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