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Lead LAC Marketing & Communications for Marsh, steering brand strategy and AI‑driven campaigns across four global brands.
Hybrid role in Mexico City, building a high‑performance team to drive commercial growth and brand equity.
As the LAC Marsh Marketing & Communications Leader, you will build and lead a high‑performing marketing team to drive commercial growth and enhance brand value across Marsh Risk, Mercer, Guy Carpenter, and Oliver Wyman. In this role you will provide strategic counsel to local CEOs and business leaders, ensuring marketing campaigns align with the firm’s mission and objectives while reflecting industry best practices. A critical focus will be managing the transition and transfer of brand equity to the expanded Marsh brand following the recent rebranding announcement.
This critical leader will combine strategic vision with operational excellence, be results‑driven, have excellent communications/stakeholder skills, with a track record in navigating complex, multi‑country roles and is adept at balancing local and global needs in a global professional services firm. This is an opportunity to champion innovation, including AI adoption, to enhance client value and operational efficiency, while inspiring and developing a team to meet ambitious regional growth targets.
Reporting to the Marsh International Marketing & Communications Leader, you will be a key member of the leadership team and maintain critical business relationships with the LAC Marsh CEO and LAC Mercer President.
We will count on you to:
- Be accountable for the strategic direction and execution of marketing, brand, content, digital, and media initiatives across the LAC region, working closely with global COEs and regional business leaders.
- Drive a comprehensive marketing and communications strategy aligned with commercial priorities to enhance market profile, client engagement, and revenue growth.
- Be a strategic marketing and communications advisor to regional business leadership to ensure LAC commercial and business strategic priorities are supported.
- Lead differentiated yet integrated marketing approaches across Marsh Risk, Mercer, and the broader Marsh enterprise, balancing brand consistency with local relevance across diverse LAC markets.
- Create and execute segment/buyer driven marketing campaigns and programs to ensure good targeting and positioning in the market.
- Collaborate with business and global marketing stakeholders to implement best practices in Internal Communications, Digital Marketing, Brand, Events, Creative Services, and Media Relations.
- Oversee marketing activities including brand positioning, thought leadership, digital presence, demand generation, marketing automation, CRM‑driven lead qualification, and ROI measurement aligned with global standards.
- Develop and execute innovative, multi‑channel acquisition campaigns leveraging AI‑driven insights and automation to optimize client targeting, personalization, and operational efficiency.
- Champion an AI/digital‑first mindset to build a strong digital experience, and content journeys tailored to LAC’s multilingual and multicultural audiences.
- Foster a client‑centric, data‑informed culture to continuously refine messaging and engagement strategies based on evolving market trends and client feedback.
- Build and empower a high‑performing, collaborative marketing team, promoting agility, innovation, and career development aligned with enterprise‑wide standards.
- Maintain proactive reputational risk management and media relations within the regulated financial services environment.
- Manage the regional marketing budget to maximize impact and support company growth objectives.
- Drive cross‑business unit collaboration to maximize client value and operational synergies across Marsh Risk, Mercer, Guy Carpenter, and Oliver Wyman in the region.
- Act as a brand ambassador for Marsh, leading the transition and transfer of brand equity to the expanded Marsh brand across LAC markets.
- Lead AI adoption across marketing functions to enhance automation, personalization, analytics, and content generation tailored to the LAC region’s unique market dynamics.
- Ensure AI initiatives comply with local regulatory requirements and respect linguistic and cultural diversity, particularly Spanish and Portuguese language nuances.
- Drive upskilling of the marketing team in AI capabilities and establish measurable KPIs to track AI’s impact on client engagement, operational efficiency, and revenue growth.
What you need to have:
- Proven ability to lead integrated, multi‑country marketing strategies that drive client value across complex enterprises.
- Strong experience in MarTech and AI‑driven marketing automation, analytics, and digital campaign management.
- Demonstrated success managing senior stakeholders and aligning cross‑functional teams with strategic and operational goals.
- Skilled in building inclusive, high‑performing teams and fostering collaborative cultures in matrixed, regulated environments.
- Minimum 10 years of progressive marketing leadership experience, preferably within financial services or similarly regulated industries.
- Excellent communication and influencing skills at senior leadership levels regionally and enterprise‑wide.
- Deep knowledge of traditional and digital marketing channels, SEO/SEM, social media, and marketing technology platforms.
- Highly organized, innovative, and resourceful with a strong ability to manage multiple priorities in fast‑paced settings.
- University degree required; advanced qualifications in marketing or related fields preferred.
- Effective matrix leadership skills with an ability to coordinate and partner across multiple countries
Why join our team:
We help you be your best through professional development opportunities, interesting work and supportive leaders.
We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well‑being.
Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.
Marsh is committed to creating a diverse, inclusive and flexible work environment.
We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.
Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office‑based teams will identify at least one “anchor day” per week on which their full team will be together in person.