Marketing & Communications Leader - Colombia and Venezuela

Vista previa generada por IA

Lead Marsh’ marketing & communications team in Colombia & Venezuela, driving growth and brand elevation in a hybrid Bogotá role.

Hybrid position, 3 days in office, with focus on AI-driven strategy, stakeholder partnership, and cross‑functional leadership.

Description

The Colombia and Venezuela Marsh Marketing & Communications Leader will build and lead a high-performing marketing team to drive commercial growth and enhance brand value across our businesses in Marsh. This role provides strategic counsel to local CEOs and business leaders, ensuring that marketing campaigns align with the firm’s mission and objectives while adhering to industry’s best practices. A critical focus will be managing the transition and transfer of brand equity to the expanded Marsh brand following the recent rebranding announcement. The ideal candidate will combine strategic vision with operational excellence, be results-driven, have excellent communications/stakeholder skills, have a track record in operating in a fast-paced environment and be adept at balancing local and regional needs in a global professional services firm. The candidate will champion innovation, including AI adoption, to enhance client value and operational efficiency, while inspiring and developing a team to meet ambitious country growth targets. Based in Bogota (Colombia) , this hybrid role requires a minimum of three days per week in the office.

What can you expect?

As a trusted partner to senior stakeholders, you will develop a Marketing & Communications strategy for Marsh Risk and Mercer, A Marsh Business, with disciplined execution, balancing priorities with operational excellence and agility. Collaborating closely with business leaders and global Centers of Excellence, you will deliver impactful, measurable campaign actions that generate demand, nurture existing client relationships, elevate our voice in the market, expand market share and support revenue growth. Your role will encompass both direct and indirect team leadership, ensuring alignment and high performance across functions.

We will count on you to:

• Lead, coach, and develop the marketing team; set clear objectives and manage day-to-day performance.
• Develop and implement integrated marketing, internal, and external marketing and communication strategies that support regional growth, brand positioning, and client engagement, aligned with global and local priorities.
• Work and partner effectively with global Centers of Excellence (CoE) in areas such as Internal Communications, Digital Marketing, Brand, Events, Creative Services, Media Relations, and Practice Marketing.
• Drive close alignment between marketing and sales teams, partnering on product and sales strategies to maximize commercial impact and revenue growth.
• Oversee multi-product, multi-service, and multi-channel marketing efforts, including consulting and insurance lines.
• Manage reputation and client-first approaches in all communications activities, including public relations and brand positioning strategies developed in collaboration with the PR team.
• Drive inbound digital marketing to generate demand and drive product sales.
• Foster collaboration across sales, leadership, and subject matter experts, building consensus and aligning priorities among diverse stakeholders.
• Cultivate a high-performing, innovative team culture including adopting AI best practice.
• Manage budgets, optimize operational workflows, and assess processes to ensure efficiency and impact.
• Connect cross-business opportunities, including with Oliver Wyman and Guy Carpenter, to leverage synergies.
• Navigatet complex organizational structures with strong interpersonal communication skills.

What you need to have:

• 10+ years of progressive marketing and sales leadership experience in Insurance, Broker or B2B, complex organizations, or rapidly growing enterprises, preferably with experience in companies similar to Marsh.
• Proven senior-level leadership managing both direct and indirect reports.
• Experience leading or closely partnering with sales on marketing and product strategies.
• Strong public relations and brand positioning experience, with the ability to define and execute strategic positioning.
• Demand generation and digital marketing including practical experience of AI application to marketing best practice.
• Ability to manage multiple products, services, and channels, including consulting and insurance lines.
• Exceptional stakeholder management skills, with experience collaborating with senior leadership.
• Results-oriented, adaptable, and passionate about driving client value and growth.
• Excellent English communication skills are essential as you will represent the region with stakeholders outside the geography.
• Bachelor’s degree required; advanced marketing or business qualifications preferred

What makes you stand out

• Demonstrated ability to manage complexity, build consensus among diverse leaders, and connect multiple stakeholders
• Exceptional communication, strategic thinking, and team-building skills.
• Proven track record in working across full disciplines of marketing and communications.
• Demonstrated expertise in digital marketing, lead generation, content creation, and positioning that produces measurable leads via CRM-driven campaigns and leveraging AI best practice.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.