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Lead the IR Intelligence marketing strategy at Nasdaq, shaping go‑to‑market plans and driving revenue growth.
Senior role in New York—focus on B2B fintech demand generation, product marketing, and investor relations.
Title
Title: Marketing Director, IR Intelligence
Location: USA - New York City - New York
As Marketing Director for Investor Relations Intelligence, reporting to the Head of GTM Marketing for Corporate Solutions, you’ll play a critical role in shaping and executing marketing strategy that drives growth, market share, and revenue for Nasdaq’s IR Intelligence product line.
You’ll thrive in this position if you’re strategic yet hands‑on, data‑driven, and passionate about translating complex financial technology into compelling stories that resonate with buyers and move markets.
Key Responsibilities
- Develop and execute go‑to‑market strategies for the IR Intelligence product portfolio, creating differentiated messaging frameworks and value propositions that resonate with investor relations and corporate finance audiences.
- Design and implement integrated demand generation programs across awareness, consideration, and conversion stages — including account‑based marketing and targeted nurture strategies.
- Conduct buyer research and journey mapping to identify content gaps, refine personas, and optimize touchpoint effectiveness across the funnel.
- Build and deliver sales enablement tools — including pitch decks, competitive comparisons, and ROI materials — and lead product launch planning and execution.
- Partner cross‑functionally with Product, Sales, Content, and Marketing Operations to ensure consistent regional execution and alignment on pipeline and revenue goals.
- Collaborate with marketing and business colleagues across business lines, but especially Listings, to drive community building with key personas within listed‑company and prospective listing clients.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Finance, or a related field, or equivalent practical experience
- 6-10+ years of B2B marketing experience in product marketing and demand generation, preferably in SaaS, fintech, or financial services technology.
- Proven ability to develop buyer personas, messaging frameworks, and demand programs that drive measurable pipeline and revenue impact.
- Strong communicator with experience working in collaborative, cross‑functional environments and marketing to financial services buyers such as CFOs, IR professionals, and corporate communications leaders.
- Proficiency with marketing automation platforms, CRM systems, and analytics tools; comfort using AI‑powered tools to enhance productivity and output.
Preferred Qualifications
- Advanced degree or relevant certification (e.g., MBA, CFA, or product marketing certification).
- Experience in investor relations technology, capital markets, or regulated financial services industries.
- Familiarity with account‑based marketing platforms and B2B demand attribution methodologies.
Come as You Are
Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities.
We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.
We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.
What We Offer
We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.
The base pay range for this role is $112,000 - $207,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short‑term incentive), and equity (long‑term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job‑related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.
Nasdaq’s programs and rewards are intended to allow our employees to:
- Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
- Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
- Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
- Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
- Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities
For more information, visit Nasdaq Benefits & Rewards Career page.