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Senior Marketing Consultant: Lead omni‑channel campaigns for KeyBank’s Specialty & Retail teams in Brooklyn, OH.
Drive multi‑channel marketing from concept to execution with agile tools and cross‑functional collaboration.
Location: 4910 Tiedeman Road, Brooklyn Ohio
Job Summary
As a member of the Marketing Execution Squad, the Senior Marketing Consultant will act as a strategic partner to the Specialty and Retail Marketing squads as part of an agile operating model. The Sr Marketing Consultant is responsible for managing and executing marketing campaigns across various LOBs. The Sr Marketing Consultant will be responsible for the execution of client facing campaigns in collaboration with multiple data and channel partners. The Sr Marketing Consultant will coordinate all activities required to deliver omni-channel direct marketing campaigns, with channels including direct mail, email, online banking messaging and phone leads. This position will manage the campaign execution from end to end, working with multiple teams across Key to coordinate delivery.
RESPONIBILITES
Works autonomously to support work of marketing managers and channel partners
Draws marketing strategies and/or insights from analysis; recommends strategy based on insights
Uses knowledge of marketing principles to help provide recommendations on use of tactics to achieve both marketing and business objectives
Proven relationship-building skills with mid to senior level management and cross-functional teams
Assists with designing marketing plans and execution tactics for assigned product line(s)/segment(s) while adhering to established procedures
Demonstrated ability to influence through analytical insights, business acumen and LOB knowledge
Developing strong business/financial knowledge; understands client’s strategy; knows our competition and how business works
Strong writing skills; demonstrates creativity in articulating messages that support recommendations
Demonstrated presentation development; tailors message as needed (audience includes LOB clients)
Experienced understanding of specialized marketing discipline
Provide timely and effective communication to team members to ensure awareness and commitment to defined marketing initiatives
Coordinates with internal and external business partners including line of business, analytics, creative services, agencies, compliance, and leadership to support development and execution of an effective marketing plan
Follows established marketing processes and manages risks effectively
Effectively recognizes and escalates potential risk; has a handle on all team control procedures, testing, and processes where applicable
Maintains internal policies and procedures, including updating and drafting training materials as needed
Performs other duties as assigned; duties, responsibilities and/or activities may change or new ones may be assigned at any time with or without notice
Complies with all KeyBank policies and procedures, including without limitation, acting professionally at all times, conducting business ethically, avoiding conflicts of interest, and acting in the best interests of Key’s clients and Key
REQUIRED QUALIFICATIONS
Bachelor's degree in marketing, business or related field
4+ years of relevant work experience (required)
Proven ability to effectively organize, plan and execute multi-functional projects
Demonstrated knowledge of traditional and digital creative marketing development process
Demonstrated understanding of banking products and segment needs
Demonstrated ability to work on multiple projects at once and prioritize delivery based on key objectives
Strong attention to detail and accuracy
Strong oral and written communication skills
COMPETENCIES/SKILLS
Solid writing skills; can cohesively present and organize information
Participate in meetings with all levels to direct partners through the execution of a client facing marketing campaign
Agile experience and working knowledge of agile tools is a plus – Jira / Confluence
Self-starter, ability to take initiative with limited supervision
Ability to manage and prioritize workload to meet deadlines
Must have excellent attention to detail, high level of organization and excel at multi-tasking.
Strong project and time management skills
Ability to work independently with minimal supervision, while proactively sharing timely status updates and information with partners
Develops and owns assigned marketing projects within scope and timeline
Manage internal and external resources and agency partners to meet assigned objectives
Adheres to applicable risk policies and procedures
Ensure process adherence, regularly support internal audits validating compliance and risk policies are met
Cooperatively work with cross-functional teams for any project need
All KeyBank employees are expected to demonstrate Key’s Values and sustain proficiency in identified Leadership Competencies.
COMPENSATION AND BENEFITS
This position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
Please click here for a list of benefits for which this position is eligible.
Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.
Job Posting Expiration Date: 07/31/2026
KeyCorp is an Equal Opportunity Employer committed to sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, pregnancy, disability, veteran status or any other characteristic protected by law.
Qualified individuals with disabilities or disabled veterans who are unable or limited in their ability to apply on this site may request reasonable accommodations by emailing HR_Compliance@keybank.com.