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Geo Marketing Manager at Cooley in San Francisco – leading strategic market events, sponsorship, and client hospitality.
Drive proactive, data‑backed marketing strategies, manage budgets, teams, and vendor relationships in the legal industry.
Title
Geo Marketing Manager
Location
San Francisco
Position summary
This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.
Position responsibilities
Market-Aligned Execution
Execute the firm’s event, client hospitality, and sponsorship strategies in direct alignment with specific market nuances and practice group priorities.
Cross-Functional Partnership
Partner with MCD and market leaders to co-design programs that drive high-value client engagement and intentional cross-selling.
End-to-End Market Planning
Lead the comprehensive planning and delivery of firm-hosted, market-based events, ensuring every activation meets rigorous brand standards and quality benchmarks.
Sponsorship Assessment
Critically evaluate regional sponsorship opportunities, providing data-backed recommendations to ensure strategic fit and measurable business outcomes.
Governance & Process Implementation
Apply established firm-wide criteria and governance processes to manage event and sponsorship requests, ensuring disciplined investment across the region.
Strategic Client Hospitality
Support high-touch hospitality planning for priority clients and key firm milestones, collaborating with development teams to enhance partner-led relationship building.
Performance Tracking & Analytics
Monitor and report on regional performance metrics, specifically highlighting engagement data and the program’s contribution to the business pipeline.
Post-Event Conversion
Coordinate structured follow-up strategies with client development teams to ensure event engagement is successfully transitioned into tangible business opportunities.
Vendor & Agency Management
Direct relationships with local vendors, venues, and creative agencies to guarantee high-quality execution and adherence to budget.
Budget Ownership
Support management of the specific budgets for assigned markets, ensuring precise tracking, variance reporting, and cost-efficiency.
Team Leadership & Enablement
Supervise and guide the in-market support teams, reinforcing best practices and deploying standardized tools and templates to ensure operational efficiency.
People Leader
Serve as direct supervisor and mentor to direct reports.
Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests.
Support business professional development and continued educational opportunities.
In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
All other duties as assigned or required.
Skills and experience
Required
After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
Ability to work extended and/or weekend hours, as required.
Ability to travel, as required.
5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function).
Must have professional services industry experience and/or B2B marketing experience.
Must have experience working with local business organizations for the purposes of brand and relationships opportunity.
Must have experience with TicketManager and CRM.
Preferred
Bachelor’s degree.
Supervisory experience.
Prior legal industry or professional services experience.
Competencies
Entrepreneurial by nature.
Excellent attention to detail.
Approaches tasks through a lens of quality and consistency.
Approaches tasks through a digital first lens.
Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
Ability to organize, prioritize and coordinate multiple activities often under tight timelines.
Takes a consultative approach to set goals, drive projects, and achieve outcomes.
Strong judgment.
Team-player with collaborative spirit.
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data.
High level of professionalism at all times.
Demonstrated ability to lead through influence and develop talent.
Proactive, analytical mindset.
Effective presentation skills.
Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.
The expected annual pay range for this position with a full-time schedule is $115,000 - $160,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.
We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.