Visual Content Manager

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Visual Content Manager – Lead omnichannel visual design at Ameriprise Financial.

Hybrid in Charlotte, NC, mid-level role with focus on email, banners, infographics, and editorial content.

Title

Visual Content Manager

Location

Charlotte, North Carolina

About Our Company

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

Ameriprise Financial is seeking a Manager of Visual Content for omnichannel marketing who will advance the strategy and execution of visual design experiences across email, banners, infographics, and editorial content. This individual will play a critical role in shaping how Ameriprise shows up in client-facing communications, translating complex ideas and business priorities into clear, compelling layouts and modular designs that are compelling, clear and on-brand. The ideal candidate thrives in a fast-paced, deadline-driven environment and brings innovative ideas while upholding brand guidelines.

Key Responsibilities

• Lead and contribute to omnichannel visual design direction to ensure accuracy, timeliness, consistency and correct brand positioning.
• Set design standards and guiding principles for modular content components and templates and serve as a resource for educating business partners on best practices.
• Work closely with internal and external business partners to design content for digital channels and ensure creative contributes to a cohesive and engaging client experience.
• Collaborate with business partners to understand design needs as well as opportunities.
• Apply best practices in usability, accessibility, responsiveness, and performance to ensure content experiences are effective across platforms, devices, and environments.
• Monitor design and template effectiveness and implement improvements.
• Recommend new tactics by leveraging analytics, industry trends and testing insights. Drive future enhancements and design updates based on findings.

Required Qualifications

• Bachelors degree or equivalent
• 5+ years of professional experience in content design, digital design, or visual communications, with a portfolio demonstrating strong work across multiple digital channels, including email.
• Deep understanding of design systems, brand standards, accessibility principles, and responsive design best practices.
• Experience creating and managing modular templates, component libraries, and scalable design patterns using tools such as Figma, Stensul and related design platforms.
• Working knowledge of email HTML/CSS and digital production considerations to support effective collaboration with developers and content production partners.
• Ability to use analytics and performance insights to inform design decisions and continuously improve audience engagement.
• Strong collaboration, communication, and organizational skills, with the ability to thrive in a fast-paced, cross-functional environment.

Preferred Qualifications

• Experience working in marketing (B2C or B2B) or a media or agency environment is a plus
• Familiarity with workflow and project management tools such as Workfront and Jira
• Experience with email testing tools (ex. Litmus, Email on Acid) is a plus
• Experience producing creative work within financial services or other highly regulated industries, or an understanding of financial services consumer mindsets.

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

Base Pay Salary

The estimated base salary for this role is $84,100-$147,700/year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Marketing/Product Management

Line of Business

MARKT Marketing

Legal Notice

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, military status, veteran status, genetic information, citizenship, disability status, marital status, family status or any other basis prohibited by law. We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to participate in the application or interview process, speak to your recruiter to discuss how we can support you.