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Senior Creative Hybrid (Storyteller) – Drive narrative architecture and storytelling for BCG Design Studios, blending human insight with AI collaboration
Join BCG's global team in Madrid – shape compelling brand narratives and lead cross‑disciplinary creative projects
Senior Creative Hybrid (Storyteller)
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
You are a narrative architect, a strategic storyteller, and a highly skilled creative. You are the person who reads a complex brief and immediately starts thinking about the human story inside it. As a Senior Creative Hybrid (Storyteller) at BCG Design Studios, you work at the heart of the creative team, alongside directors, designers, consultants, and clients to shape the ideas that make the work matter. Story is your primary craft.
You work across creative projects from strategic platform to final execution, moving fluently between the big narrative idea and the precise, considered word. You are equally comfortable writing a brand manifesto, contributing to a client workshop, or shaping the story arc of a complex data‑driven report. You are driven by creative curiosity, thrive on collaboration, and follow where culture, business, and communication are heading next.
You operate as the studio’s narrative intelligence. You bring a point of view on how BCG and its clients should communicate in a world saturated with AI‑generated content, where human authorship and distinctive voice have never mattered more. You know the frameworks: strategic narrative, brand architecture, data storytelling, verbal identity. But frameworks are the starting line. The judgment to know what the story actually is, and the craft to tell it in a way that moves people, is what makes you valuable here.
You work directly with clients and BCG case teams as a creative and strategic partner. You translate complex consulting thinking into narratives that land with senior leaders, analysts, and the people making real decisions. You work across creative projects end‑to‑end, pulling together design, strategy, and story. The writing is your strength. The craft is your responsibility.
Day to day, you will:
- Contribute to creative projects end‑to‑end, from first brief to final delivery, supporting the narrative architecture that holds the work together across every discipline and touchpoint.
- Define the story before anyone else has words for it. You sit with a complex brief, a dense strategy document, or a data set, and you find the human through‑line that makes it legible, compelling, and worth someone’s attention.
- Write the things that set the tone for everything else: brand manifestos, campaign platforms, messaging frameworks, verbal identity systems, narrative strategies. The foundational work other disciplines build from.
- Turn BCG’s consulting rigour into stories that move people. You know how to take research, data, and strategic insight and transform it into narrative that earns trust, creates preference, and makes a complex idea feel inevitable.
- Work with AI as a skilled collaborator. Use it to pressure‑test structure, explore ideas, and accelerate production. Keep human authorship, voice, and judgment at the centre of everything that goes out the door.
- Contribute to client‑facing narrative work with confidence. Participate in workshops, support story‑shaping sessions, present creative recommendations, and help clients understand both the story and the reasoning behind it.
- Contribute to the narrative standard across the studio. Share your thinking, offer feedback where it’s useful, and help designers, strategists, and producers understand what strong storytelling looks like.
- Stay ahead of where narrative, brand, and communication are going. You have a view on what human‑led creativity means in an AI‑saturated world, and you bring that perspective into the studio before anyone else is asking the question.
YOU’RE GOOD AT
- Reading a 60‑slide strategy deck and knowing within the hour what the story actually is
- Knowing when a brief needs a different question. Saying so before anyone has written a word.
- Writing a sentence that a designer, a strategist, and a CEO all feel is exactly right. Knowing why it works.
- Leading a creative project across disciplines without losing the narrative thread. Holding the through‑line when everyone else is deep in their own piece of it.
What You'll Bring
A degree in journalism, communications, creative writing, advertising, English, or a related field. Equivalent experience that demonstrates the same depth of craft and strategic thinking is equally welcome.
4 to 6 years working in a creative agency, brand consultancy, in‑house studio, or professional services environment, with a portfolio that shows narrative range, strategic depth, and genuine craft
Demonstrated ability to execute creative projects end‑to‑end: the brief, the concept, and the delivery, with growing confidence in client relationships and cross‑disciplinary collaboration.
A deep portfolio of brand narrative work: manifestos, campaign platforms, verbal identity systems, messaging frameworks, and thought leadership that demonstrates strategic thinking as well as executional excellence
Experience working with clients and stakeholders: contributing to workshops, supporting the presentation of recommendations, and executing against creative direction.
Familiarity with data storytelling and the ability to translate complex research, insight, and quantitative thinking into clear, compelling human narrative
A clear point of view on where AI tools are useful in a creative process and where human authorship and judgment are irreplaceable.
Excellent English language skills; additional languages are an advantage and may be particularly valued in certain locations
Who You'll Work With
As part of Design Studios, you will collaborate with global designers and colleagues across BCG to bring design expertise and capabilities to clients as well as internal teams. GDS comprises a diverse group of talented design professionals across video, content, digital design, and more—all working collaboratively to deliver the most advanced design solutions.
Additional info
We are Design Studios, an in‑house creative agency comprised of cutting‑edge professionals creating premium designs. We are a global, multidisciplinary team of design strategists, creative leaders, and digital experts. We craft powerful design stories for BCG to deliver inspiring solutions to our clients’ challenges. As part of BCG, Design Studios partners with consultants and clients to shape our brand by elevating our work through the power of design. We offer guidance and orientation through a strategic and audience‑centric approach, and apply design, technology, and media solutions to take BCG’s achievements to the next level.
As bold design leaders, we are fresh, punchy, and playful, while committed to delivering premium business excellence. We recognize how to transform complex ideas into compelling visual experiences, and how to activate new commercial opportunities at the intersection of business and design. We value innovation, co‑creation, inspiration, and the business impact that design achieves. We believe in the art of the possible and in applying creative solutions to business challenges. We believe we can advance the world by conquering its complexity through a universal human language‑design.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.