(Senior) Analyst (all genders)—Talent Acquisition & Media Analytics

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Senior Analyst role in Talent Acquisition & Media Analytics – drive data-driven hiring and employer branding for BCG in Munich.

Join BCG’s innovative consulting team and shape recruitment analytics with Power BI, Tableau, and generative AI.

Location: München, Germany

Description: Locations : München | Düsseldorf

Who We Are

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. Over sixty years ago, BCG shook up the world of strategy consulting. Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you’ve become part of the Group, we’ll help you find your path, unleash your potential, effect change, and advance the world.

#jointhegroup

Our most vital resource is our people. That’s why Human Resources is one of our most vital teams: From recruiting to career development for BCGers, and from training and mobility support to staffing (assigning our consultants to client casework), the Human Resources Team plays a decisive role in making BCG not just a company, but a Group in which each individual can be their best.

What You'll Do

As a (Senior) Analyst in Talent Acquisition & Media Analytics , you are working at the intersection of data, recruiting, and media strategy. You will transform complex hiring and recruitment campaign data into clear, actionable decisions—helping BCG compete for the best talent in Central Europe. This is a high-ownership role spanning analytics, employer branding performance, and stakeholder coordination across three core areas.

EMPLOYER BRANDING PERFORMANCE

• Measuring and evaluating digital employer branding campaigns across paid, owned, and organic channels, using web analytics to assess channel contribution
• Applying tracking frameworks including UTM parameters, conversion tracking, and attribution models to assess campaign ROI and media efficiency
• Integrating external market benchmarks and competitor intelligence to continuously sharpen BCG’s positioning as an employer of choice

ANALYTICS & REPORTING

• Owning end-to-end analytics across the candidate life cycle: pipeline tracking, funnel conversion, and channel effectiveness
• Building and maintaining scalable dashboards and automated reporting structures in Power BI or Tableau—augmented by generative AI tools such as Claude and ChatGPT—providing real-time transparency on core recruiting and media KPIs
• Translating raw data into concise, management-ready storylines, including executive-level presentations

INSIGHTS, OPTIMIZATION & STAKEHOLDER COORDINATION

• Identifying performance gaps and deriving specific recommendations for recruiting and branding optimization
• Supporting the evolution of the analytics landscape: standardizing methodologies, improving tool coverage, and promoting data-first practices across the TA team
• Coordinating with internal stakeholders across Recruiting, Employer Branding, HR, and regional teams throughout campaign and reporting cycles
• Serving as first point of contact for the external media agency; collaborating closely with the creative campaign lead and recruiting pipeline lead

What You'll Bring

• Degree in business administration, controlling, analytics, marketing, media management, or HR, or a comparable vocational qualification
• Two to five years of hands‑on experience in web analytics, marketing/HR reporting or controlling, ideally in an international, service-oriented environment
• Hands‑on experience in evaluating digital campaigns across channels and performance metrics; familiarity with tracking methods and attribution models including UTM parameters and conversion tracking; ability to read campaign and recruiting performance data and derive actionable recommendations; experience with systems such as Econda, Contentsquare, or Phenom People is an advantage
• Strong affinity for numbers, structured working methods, and interest in performance tracking, benchmarking, and integrating market intelligence
• Ability to manage timelines, deliverables, and budgets independently across workstreams, and coordinate internal and external stakeholders from briefing to reporting
• Strong Excel and PowerPoint skills, including the ability to prepare management‑ready presentations and storylines; experience with BI tools such as Power BI or Tableau
• Genuine curiosity about emerging technologies including machine learning, generative AI, and AI agents in HR and marketing contexts; self-driven learner who actively explores new tools and trends
• Full fluency in German and English (written and spoken)

Who You'll Work With

You’ll be a member of our interdisciplinary Talent Acquisition team for Central Europe, where collaboration is defined by trust, mutual respect, and a strong sense of support. You will report to the TA Analytics Senior Manager, who will guide your onboarding and support your ongoing professional development. You’ll collaborate closely with colleagues from Recruiting, Employer Branding, Analytics, and local and regional HR teams to ensure our work is insight-driven and aligned across functions.

Additional info

WHAT WE OFFER YOU:*

• GROUP SPIRIT: In the spirit of the Group, we’re so much more than our daily business. You can also look forward to frequent team‑building and office activities, from summer and sports to Christmas and social events.
• WORKING LIFE: In the Group, you’ll receive an attractive, competitive, and performance‑based compensation package with fixed and variable components. We support families with benefits such as tax‑free subsidies for childcare expenses through bonus conversions. Every now and then you just need a break. That’s why the Group offers 30 days of vacation every year, in addition to an attractive flexibility program. We also cover your commuting expenses up to a maximum amount. New ways of working? They’re nothing new to us. Our employees use hybrid models that combine on‑site and remote work, supported by digital collaboration tools. We have your future in mind—covered by our comprehensive insurance and retirement programs.
• LEARNING CURVE: The sky’s the limit? Our broad selection of training and development offers will help you grow day after day.
• LIFESTYLE: Well‑being is more than a buzzword for us. That’s why we provide individual support through our Employee Assistance Program and mindfulness offers. Out of the office and into the gym: A flexible gym membership with Urban Sports Club is yours for the asking. Need a pick‑up? You’ll be happy to hear that free beverages and snacks are provided at all of the Group’s offices, in addition to food vouchers for use with participating partners.
• WE PROUDLY OFFER: A safe workplace with zero tolerance for harassment Open environments where people are free to be themselves. An inclusive community that believes in respect and merit.

Legal Notice

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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