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Sales Coaching Expert

ING · Madrid, Spain · Spain

Sales Coaching Expert at ING – drive branch performance with data‑driven insights and coaching. Hybrid in Madrid, mid‑level role focused on KPI acceleration, best‑practice scaling, and capability building.

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Sales Coaching Expert at ING – drive branch performance with data‑driven insights and coaching.

Hybrid in Madrid, mid‑level role focused on KPI acceleration, best‑practice scaling, and capability building.

Your role and work environment:

We are looking for a talented and enthusiastic Sales Coaching Expert to join our Branches Strategy Team.

As a Sales coaching expert you will:

Play a key role in driving commercial performance across the branch network, ensuring consistent execution of the commercial strategy and reducing performance dispersion between branches.

Act as a performance enabler and challenger for the network, combining data insights and best practices to accelerate results and strengthen commercial capabilities.

Ensure effective communication and deployment of tribe‑led initiatives across the branch network.

Translate strategic priorities into clear messages and concrete actions, securing consistent execution in all offices.

Your key responsibilities:

1. Network performance acceleration

Drive commercial performance across the 29 branches, ensuring clear focus on priorities, KPIs and conversion.

Identify and close performance gaps between branches.

Establish regular performance reviews with Area Leads, ensuring follow-up on action plans and accountability for results.

2. Best practices & model standardization

Identify, structure and scale best practices across branches.

Ensure that what works in top-performing Branches is replicated across the network.

Reduce performance dispersion by standardizing ways of working and scaling best practices.

3. Data-driven insights & decision making

Ensure consistent follow-up on commercial initiatives, identifying execution gaps and taking corrective actions.

Translate insights into concrete, actionable recommendations for Area leads and branch teams.

Promote a culture where decisions are based on facts and measurable impact.

Ensure that all commercial and management initiatives are executed in line with established procedures, policies and risk frameworks, proactively identifying and mitigating potential financial and non‑financial risks.

4. Coaching & capability building

Strengthen commercial capabilities (customer management, pipeline, prioritization, closing).

Embed a results‑driven mindset, balancing quantitative KPIs with quality of customer interactions.

Act as the bridge between strategy and frontline execution, ensuring initiatives translate into tangible results.

5. Continuous improvement & transformation

Contribute to the evolution of the commercial model, bringing field insights and improvement proposals.

Participate in transformation initiatives impacting the branch network.

Challenge the status quo to unlock performance and efficiency.

What are we looking for?

Strong commercial acumen with proven experience in sales performance, coaching or branch management.

High analytical capability, with the ability to translate data into action.

Ability to influence without authority, working with Area leads and senior stakeholders.

Strong execution mindset: hands‑on, structured and focused on results.

Proactivity to build from scratch, connect ideas, and turn commercial strategy into concrete actions that drive change.

Problem‑solving mindset, identifying barriers and proposing actionable solutions.

A strong team player, willing to collaborate with different people, tribes and stakeholders.

Passion for people development and continuous improvement.

Excellent communication skills, with the ability to land messages clearly across different audiences.

Fluent English (written and spoken).

What do we offer?

Balance That Works.

Restaurant card.

Our house will be your home.

Health insurance.

Life insurance.

Flexible remuneration.

Free company shuttle.

Banking benefits.

More vitality and more belonging.

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

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En ING estamos buscando un/a Sales Coaching Expert para unirse a nuestro Branches Strategy Team

Tu rol y entorno de trabajo:

Estamos buscando a una persona con talento y entusiasmo para incorporarse como Sales Coaching Expert a nuestro Branches Strategy Team.

Tu misión será apoyar a las 29 oficinas en la consecución de sus objetivos, incorporando una cultura orientada a los datos ( data-driven ) y enfocada en la ejecución, garantizando la mejora continua del rendimiento, combinando data insights y conocimiento de primera mano adquirido a través de visitas regulares a las oficinas.

Como Sales Coaching Expert, deberás:

Tus responsabilidades claves:

1. Aceleración del rendimiento de la red

Impulsar el rendimiento comercial en las 29 oficinas, asegurando un enfoque claro en prioridades, KPIs y conversión.

Identificar y cerrar brechas de rendimiento entre oficinas.

Establecer revisiones periódicas de rendimiento con los/las Area Leads, asegurando el seguimiento de los planes de acción y la responsabilidad sobre los resultados.

2. Best practices & model standardization

Identificar, estructurar y escalar best practices en todas las oficinas.

Asegurar que lo que funciona en las oficinas con mejor rendimiento se replique en toda la red.

Reducir la dispersión de resultados estandarizando formas de trabajo y escalando best practices .

3. Data-driven insights & decision making

Garantizar un seguimiento consistente de las iniciativas comerciales, identificando brechas de ejecución y adoptando acciones correctivas.

Traducir insights en recomendaciones concretas y accionables para los/las Area Leads y los equipos de oficina.

Promover una cultura en la que las decisiones se basen en hechos y en impacto medible.

Asegurar que todas las iniciativas comerciales y de gestión se ejecutan conforme a los procedimientos, políticas y marcos de riesgo establecidos, identificando y mitigando de manera proactiva riesgos potenciales financieros y no financieros.

4. Coaching & capability building

Reforzar las capacidades comerciales (gestión de clientes, pipeline , priorización, cierre).

Impulsar una mentalidad orientada a resultados, equilibrando KPIs cuantitativos con la calidad de las interacciones con clientes.

Actuar como puente entre la estrategia y la ejecución en primera línea, asegurando que las iniciativas se traduzcan en resultados tangibles.

5. Mejora continua & transformación

Contribuir a la evolución del modelo comercial, aportando insights de campo y propuestas de mejora.

Participar en iniciativas de transformación que impacten en la red de oficinas.

Cuestionar el status quo para desbloquear rendimiento y eficiencia.

¿Qué estamos buscando?

Una persona líder de nuestra cultura Orange Code, que demuestre los siguientes comportamientos:

¿Qué ofrecemos?

Balance That Works.

Tarjeta restaurante.

Nuestra casa será tu hogar.

Seguro médico.

Seguro de vida.

Retribución flexible.

Servicio de lanzadera gratuito en la empresa.

Beneficios bancarios.

Más vitalidad y más sentimiento de pertenencia.

Conócenos.

At ING estamos buscando un/a Sales Coaching Expert...

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