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Associate in Corporate Reputation Monitoring at Goldman Sachs, based in New York.
Lead monitoring of social media, drive reputation strategy, and partner with global digital team.
Title: Executive Office, Corporate Reputation Monitoring, Associate, New York
Location: New York, NY, United States
Executive Office
The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.
About Goldman Sachs Marketing
Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firm’s future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve.
About the Role
The Corporate Reputation Monitoring Associate plays a critical role in protecting and elevating the firm’s reputation across digital channels. This position is charged with maintaining a vigilant surveillance of all social platforms and the competitive landscape, leading all monitoring activities, identifying potential flags, managing the reporting process, and surfacing relevant platform and competitive trends.
This ideal candidate is a highly motivated and inquisitive social platforms expert who idles high. Ideally they bring prior experience in financial services (corporate reputation and institutional preferably) or a proven ability to immerse themselves in a new category and swiftly become an expert. They must exhibit strong judgement, good risk assessment, professionalism, and exceptional attention to detail.
They must be able to analyze and assess large amounts of information quickly, and proactively recommend actions to protect the brand’s reputation.
This role reports to the Global Head of Digital Marketing and Channel Strategy.
Core Responsibilities
5 plus years of social media monitoring experience and deep platform expertise
Proven ability to operate with urgency, learn and adapt quickly, and strong command of the financial services category
Owns ongoing and responsive monitoring of all priority social platforms, including LinkedIn, X, Instagram, and YouTube
Identifies potential flags across all core monitoring focus areas for the Goldman Sachs brand and select executives
Communicates findings clearly, objectively, and in a timely manner, including subsequent updates until issue resolution
Develops monitoring process and plan for Reddit, TikTok, and other notable or emerging platforms
Manages external monitoring partner(s), ensuring SLAs are met, scopes are executed, and all automated monitoring processes are run efficiently
Works with relevant partners to explore internal or AI-driven solutions to reputation monitoring
Leads all corporate brand competitive landscape monitoring, including regular manual reviews of relevant marketing activity (owned, paid) among key competitors
Partners with the Effectiveness team to deliver a consistent cadence of social monitoring and competitive landscape reporting
Stays ahead of new reputation monitoring tools, partners, and capabilities, and develops clear points of view to inform stakeholders and broader team of relevant opportunities
Qualifications
5 plus years of social media monitoring experience and deep platform expertise
Proven ability to operate with urgency, learn and adapt quickly, and strong command of the financial services category
Experience establishing KPIs, using measurement frameworks, and developing reporting dashboards
Exceptional communication skills, including the ability to relay sensitive information to senior stakeholders clearly, concisely, and objectively
Demonstrable professional maturity, sound judgment, and discretion
Salary Range
The expected base salary for this New York, New York, United States-based position is $100000-$160000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.
Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .