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Marketing Channel Execution Manager – responsable de la ingeniería de datos y la ejecución de campañas de marketing en canales asociados y digitales.
Construye una carrera en Bank of America gestionando la implementación de ofertas, UAT y colaboraciones cross‑funcionales.
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in‑office culture that supports collaboration, engagement, and career development. Our approach includes clear in‑office expectations, while providing an appropriate level of flexibility based on role‑specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description
This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations working under guided supervision when needed. Key responsibilities include interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms, working independently with direction. Responsible for delivery of tactical plans to achieve goals through coding and/or metadata management, support and technical direction for platforms and operations, and providing input to marketing offer design in associate and digital channels. This role supports the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels. Includes end-to-end process to launch new offers and change existing offer design, capturing requirements, drive execution timeline, write & execute test scripts, UAT and production validation. This role also supports channel integration and expansion initiatives. This role develops implementation plans for targeted offers and referrals, consulting with partners across marketing, including strategy, creative, product and channel. This role translates the intended customer and associate experience into technical requirements for offer display and is a SME for integration and functionality across delivery platforms, real‑time rules, file delivery, front‑end and back‑end applications. This role manages strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, to ensure on‑time and error‑free deployment. This role performs user acceptance testing and production certification and ongoing monitoring of a production environment to reduce the risk of defects.
Required Qualifications
- 5 to 7 years in roles related to project and initiative delivery
- Experience writing and/or capturing business and system requirements
- Demonstrated ability to develop strong relationships and drive vertical/horizontal collaboration
- Strong written/verbal communication skills, including development of persuasive executive level presentations and simplifying complex concepts for broad consumption
- Skilled with MS Office (PowerPoint, Excel, Word)
- Demonstrated ability to identify, analyze and solve problems
- Detail oriented and execution focused
- Self‑motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast paced environment
- Ability to navigate the organization to accomplish goals
- Strong relationship management skills and the ability to coordinate and drive execution against priorities
- Ability to operate in the gray space
Desired Qualifications
- Previous experience in a highly matrixed financial institution
- Six Sigma, Project Management, or Agile experience
- Experience with Lead Generation in a Marketing organization
- Excellent quantitative and qualitative analytical skills
Skills
- Attention to Detail
- Collaboration
- Problem Solving
- Recording/Organizing Information
- Solution Delivery Process
- Active Listening
- Data Collection and Entry
- Oral Communications
- Technical Documentation
- Technical Strategy Development
- Analytical Thinking
- Data Quality Management
- Decision Making
- Project Management
- Written Communications
Minimum Education Requirement
High School Diploma / GED / Secondary School or equivalent
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift: 1st shift (United States of America)
Hours Per Week: 40