Discover your future at Citi
Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
At Citi, we get to connect millions of people across hundreds of cities and countries every day. And we've been doing it for more than 200 years. We do this through our unparalleled global network. We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.
Shape your Career with Citi
Wealth brings together the full power of Citi to serve the entire continuum of wealth clients, from affluent to ultra-high net worth to family offices. The strategies we create help our clients maintain liquidity while maximizing yields, transact in foreign currency and across borders, and manage fluctuating expenses or cash flow. We are uniquely suited to helping our clients meet their banking needs across regions through our global network.
We’re currently looking for a high caliber professional to join our team as SVP, Insurance Product Management Senior Lead Analyst (Internal Job Title: Product Mgmt Sr Lead Analyst - C14) based in Hong Kong. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future. For instance:
Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.
We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world.
We empower our employees to manage their financial well-being and help them plan for the future.
Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
We have a variety of programs that help employees balance their work and life, including generous paid time off packages.
We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.
In this role, you’re expected to:
This is a pivotal leadership role responsible for the end-to-end management of Citi's insurance business — driving product strategy, digital channel innovation, and client engagement across the full insurance lifecycle.
The successful candidate will serve as a key operational and strategic anchor within the broader Product Management team, coordinating across cross-functional stakeholders and insurance partners to deliver on partner commitments, client value propositions, and business growth objectives. This role demands a balance of strategic thinking, commercial acumen, and rigorous operational discipline — ensuring full compliance with internal controls, local privacy laws, and applicable regulations.
Key Responsibility Areas
The role spans three core pillars:
General Insurance — Digital & AI — Product strategy, digital channel development, and omni-channel sales execution
Sales & Client Engagement — Lifecycle management, campaign execution, and portfolio growth
Operations, Controls & Reporting — Day-to-day operations, financial controls, and regulatory compliance
Detailed Responsibilities
1. General Insurance — Digital & AI
Product Strategy · Channel Development · Omni-Channel Sales
Formulate and execute business and channel development strategies for General Insurance (GI) products, with a focus on digital and AI-enabled distribution channels.
Collaborate closely with insurance partners to lead end-to-end product and program launches, including customer journey design, incentive programs, and go-to-market execution.
Drive ongoing omni-channel sales initiatives — spanning digital, branch, and advisory touchpoints — to boost sales productivity and ensure seamless operational delivery.
Uphold high sales quality standards in alignment with the Sales Quality Framework; engage proactively with compliance and risk teams to identify and implement continuous improvements.
Identify and develop new business opportunities in unmapped customer segments, and pursue additional appointments from existing mapped segments to expand the insurance portfolio.
Monitor digital channel performance metrics and leverage data analytics and AI insights to optimize product positioning, campaign effectiveness, and customer conversion rates.
2. Sales & Client Engagement
Lifecycle Management · Campaign Execution · Portfolio Growth
Manage the full client lifecycle strategy — from acquisition and onboarding through early engagement and long-term retention — implementing targeted strategies to optimize portfolio performance and profitability.
Assess and synthesize customer, competitor, and industry insights to define strategies that enhance client experience, deepen relationships, and drive sustainable portfolio growth.
Provide strategic recommendations on innovative product promotion, segmentation strategies, and value proposition development tailored to distinct client profiles.
Collaborate closely with marketing, product, and advisory teams to develop integrated, multi-channel sales campaigns and ensure seamless, on-brand execution across all touchpoints.
Apply subject matter expertise across core marketing disciplines — including client campaign development, product launches, promotional design, and client experience enhancement.
Stay abreast of industry trends, competitor activities, and evolving market conditions to identify emerging business opportunities and continuously refine sales approaches and positioning.
Oversee business financial performance, including identifying revenue opportunities and operational gaps, and developing actionable business strategies supported by effective change management.
Appropriately assess risk in all business decisions, demonstrating particular consideration for Citi's reputation and safeguarding clients and assets by driving compliance with applicable laws, rules, and regulations; adhering to Policy; applying sound ethical judgment; and escalating, managing, and reporting control issues with full transparency.
3. Operations, Controls & Reporting
Day-to-Day Operations · Financial Controls · Regulatory Compliance
Oversee day-to-day operations of the broader Product Management team, ensuring timely delivery of partner commitments and client value propositions.
Coordinate with cross-functional stakeholders — including legal, compliance, risk, finance, and operations — and insurance providers to ensure aligned and efficient execution.
Prepare, review, and validate necessary documentation, checks, and reports for financial and controls reporting, ensuring full adherence to internal policies and applicable laws, rules, and regulations.
Maintain rigorous standards for data integrity, documentation accuracy, and audit readiness across all product management activities.
Support the implementation of internal control frameworks and contribute to continuous improvement of operational processes and governance standards.
Compliance & Ethical Standards: All activities must be conducted in strict adherence to Citi's internal policies, local privacy laws, and applicable regulatory requirements. The role holder is expected to demonstrate sound ethical judgment in personal behavior, business conduct, and decision-making — and to escalate, manage, and report control issues with full transparency and accountability.
Qualifications & Requirements
Education & Experience
Bachelor's degree or above in Business, Finance, Marketing, or a related discipline
Minimum 10 - 12 years of experience in insurance product management, bancassurance, or financial services
Proven track record in managing General Insurance products and digital channel initiatives
Experience working with insurance partners and managing end-to-end product launches
Technical & Domain Skills
Strong understanding of General Insurance products, regulatory frameworks, and market dynamics in Hong Kong
Proficiency in digital and omni-channel campaign management and analytics
Experience with financial controls, reporting, and compliance documentation
Familiarity with AI-driven tools and data analytics platforms for sales optimization
Leadership & Soft Skills
Demonstrated ability to lead cross-functional teams and manage multiple stakeholders effectively
Strong commercial acumen with the ability to translate insights into actionable strategies
Excellent communication and presentation skills in English and Cantonese/Mandarin
High degree of integrity, ethical judgment, and accountability
Preferred Qualifications
Experience in bancassurance or retail banking insurance distribution
Exposure to Sales Quality Frameworks and regulatory compliance programs
Prior experience in a senior analyst or lead role within a global financial institution
Working at Citi is far more than just a job. A career with us means joining a family of dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
Take the next step in your career, apply for this role at Citi today
https://jobs.citi.com/dei
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Job Family Group:
Product Management and Development------------------------------------------------------
Job Family:
Product Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
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