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Lead global advertising strategy at Blackstone, driving omni‑channel campaigns and AI‑enabled creative across U.S. and Japan markets.
Senior Vice President role in NY with strong agency leadership, budgeting, and cross‑functional collaboration for high‑impact marketing.
Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com . Follow @blackstone on LinkedIn , X , and Instagram .
Blackstone is seeking an accomplished and dynamic marketing leader to join the Global Advertising team as Global Advertising Campaign Strategy, Senior Vice President. Reporting to the Global Head of Digital Strategy & Insights, this role supports the orchestration of integrated advertising campaigns across Blackstone’s priority audiences and regions, serving as a senior strategic lead across agency partners and internal stakeholders to ensure work is cohesive, brand‑aligned, operationally disciplined, and impactful.
Responsibilities
- Own Blackstone’s global advertising strategy across priority audiences, regions, and channels, ensuring alignment to enterprise brand objectives, business priorities, and audience insight
- Serve as the senior day‑to‑day lead for agencies of record and production partners in the U.S., Japan, and other key markets, working across time zones and guiding campaign creative development from insight to idea to production and ensuring creative excellence, speed, and consistency
- Shape mid‑and lower‑funnel creative activation, defining how assets are modularized, adapted, and deployed across a modern distribution ecosystem using contemporary tools and AI‑enabled workflows where appropriate.
- Establish a modular creative operating model built for AI‑enabled production and audience‑level personalization, ensuring campaign creative strategy is grounded in segmentation so we can deliver distinct, relevant messaging across customer segments at scale
- Lead agency scoping, budget management, and commercial oversight, optimizing for quality, efficiency, and impact while maintaining appropriate governance, forecasting discipline, and executive visibility
- Drive integrated campaign execution across creative, media, production, digital, content, technology, public affairs, legal, compliance, and regional marketing stakeholders, proactively managing interdependencies, milestones, risks, and decisions
- Present campaign strategy, creative concepts, status, and performance insights to senior stakeholders; synthesize learnings into clear recommendations that improve creative effectiveness and inform future investment decisions at scale
Qualifications
- 10+ years of experience in advertising, brand management, integrated marketing, or agency leadership roles across B2B, B2C, and/or complex audience environments, with meaningful experience operating at a senior or executive level
- Fluency in emerging AI‑enabled creative and content workflows, with sound judgment on how to apply them to improve efficiency, modularity, and distribution without compromising brand quality
- Identify high‑impact AI use cases for operational leverage, with a proven track record of adapting creative and campaign strategy to AI‑driven shifts in search, content consumption, and audience engagement
- Proven track record leading creative agencies and cross‑functional teams to develop and deliver high‑quality omni‑channel campaigns across digital, social, video, print, and related formats
- Deep expertise in agency management, creative development, production workflows, budgeting, procurement, and operating rigor, including experience with scopes of work, MSAs, onboarding processes, and vendor governance
- Exceptional executive communication, stakeholder management, and influencing skills, to build consensus, navigate complex governance environments, and present effectively to senior leadership
- Strong strategic and analytical fluency, including connecting audience insight, campaign performance, and brand objectives to creative direction and optimization decisions
- Experience working globally and comfort working across time zones in integrated environments with internal and external partners; familiarity with asset management and financial advisor audiences is a plus
- The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.
Compensation and Benefits
Expected annual base salary range:
$170,000 - $275,000
Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone’s sole discretion.
Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.
If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).
Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:
Attending client meetings where you are discussing Blackstone products and/or and client questions;
Marketing Blackstone funds to new or existing clients;
Supervising or training securities licensed employees;
Structuring or creating Blackstone funds/products; and
Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.
Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case‑by‑case basis. Please speak with your Blackstone Recruiting contact with any questions.
Application Instructions
To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow‑up of your application. When you have finished click Submit at the bottom of this form.