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Help drive institutional marketing for Goldman Sachs Asset & Wealth Management in New York.

Mid-level role – 2-5 years experience in marketing, within B2B financial services.

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As a primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

Role Summary

This role will support the planning and execution of marketing initiatives for our institutional business in the Americas, which spans pension funds, endowments, foundations, sovereign wealth funds, and insurers. The role will assist client-facing teams, product strategy, investment teams, and broader Asset Management (AM) marketing team by helping to coordinate marketing activities, gather insights, and contribute to full-funnel plans that support business growth in this critical segment.

Position Responsibilities

Channel marketing support: Assist in planning and executing components of the integrated marketing strategy for institutional and insurance client segments, supporting overall business growth objectives.
Campaigns and execution: Assist in coordinating and executing lead generation and client retention campaigns across digital, media, and in-person channels, including project tracking and asset preparation.
Sponsorships and events: Partner with AM event marketing, institutional and insurance business leaders to develop a marketing strategy and execution for key channel sponsorships and events.
Content: Work with content and product marketing teams to help maintain the content calendar, contribute editorial ideas, and assist in updating marketing and sales collateral, social media posts, and am.gs.com pages.
Measurement and reporting: Help compile reporting on day-to-day and campaign-related marketing performance, gathering data to support ROI analysis and identifying observations to share with senior team members.
Risk management: Follow established regulatory and procedural guidelines for all marketing communications and elevate any operational risk concerns appropriately.
Team support: Contribute to the day-to-day operations of the institutional and insurance marketing team, supporting workflow efficiency and team initiatives.
Partnership and collaboration: Build working relationships with peers across AM marketing, EO marketing partners, Corporate Communications, sales, and investment teams to support cross-team coordination.

Qualifications

2-5 years of relevant marketing or financial services experience; internship experience in asset management or financial services is a plus

Foundational understanding of the asset management industry, including clients, products, and competitors; willingness to deepen knowledge of regulations and industry dynamics

Strong analytical mindset with curiosity, attention to detail, and emerging commercial awareness

Ability to work effectively in a team environment with strong written and verbal communication skills

Ability to organize information from multiple sources and contribute to clear, well-structured messaging

Eagerness to learn from subject matter experts across the broader marketing team

Ability to manage multiple tasks, meet deadlines, and maintain high standards under time pressure

Familiarity with digital marketing concepts, basic martech tools, and analytics platforms within a B2B context

Bachelor's Degree (BA/BS) required

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers .

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https:// www.goldmansachs.com/careers/footer/disability-statement.html

Salary Range

The expected base salary for this New York, New York, United States-based position is $100000-$160000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits

Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally available to active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .

Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity

Asset & Wealth Management, Institutional Marketing, Associate - New York